A New Normal: Sydney

In the vibrant world of urban transformation, A New Normal has emerged as a groundbreaking initiative rooted in the vision of turning cities into producers rather than mere consumers. Founded in Melbourne by environmental engineers and economists Ross Harding and Will Young, the genesis of A New Normal evolved from a casual 'what if?' idea you have over a couple of beers into a comprehensive platform outlining a $100 billion opportunity to transform the city - and detailing projects essential for its realization.